Cookie Policy
Learn about how we use cookies on our website. We use strictly necessary cookies for consent management through CookieFirst, and analytical cookies through Google Tag Manager to improve our website.
What is a Cookie?
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
Consent to the Use of Cookies
For our website to function properly we use cookies. To obtain your valid consent for the use and storage of cookies in the browser you use to access our website and to properly document this we use a consent management platform: CookieFirst. This technology is provided by Digital Data Solutions BV, Plantage Middenlaan 42a, 1018 DH, Amsterdam, The Netherlands. Website: https://cookiefirst.com referred to as CookieFirst.
When you access our website, a connection is established with CookieFirst's server to give us the possibility to obtain valid consent from you to the use of certain cookies. CookieFirst then stores a cookie in your browser in order to be able to activate only those cookies to which you have consented and to properly document this. The data processed is stored until the predefined storage period expires or you request to delete the data. Certain mandatory legal storage periods may apply notwithstanding the aforementioned.
CookieFirst is used to obtain the legally required consent for the use of cookies. The legal basis for this is article 6(1)(c) of the General Data Protection Regulation (GDPR).
Data Processing Agreement
We have concluded a data processing agreement with CookieFirst. This is a contract required by data protection law, which ensures that data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
Server Log Files
Our website and CookieFirst automatically collect and store information in so-called server log files, which your browser automatically transmits to us. The following data is collected:
- Your consent status or the withdrawal of consent
- Your anonymised IP address
- Information about your Browser
- Information about your Device
- The date and time you have visited our website
- The webpage url where you saved or updated your consent preferences
- The approximate location of the user that saved their consent preference
- A universally unique identifier (UUID) of the website visitor that clicked the cookie banner
Understanding Cookie Types
While we currently only use strictly necessary cookies, this section explains different cookie types for your information. If we introduce additional cookies in the future, we will update this policy and request your consent.
Strictly Necessary Cookies CURRENTLY IN USE
These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won't work properly without them. Currently, we only use CookieFirst for consent management, which falls into this category.
Analytical or Performance Cookies CURRENTLY IN USE
These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We use Google Tag Manager for this purpose.
Functionality Cookies NOT CURRENTLY USED
These are used to recognise you when you return to our website. This enables us to personalise our content for you and remember your preferences (for example, your choice of language or region).
Targeting Cookies NOT CURRENTLY USED
These cookies record your visit to our website, the pages you have visited and the links you have followed. This information can be used to make our website and any advertising displayed on it more relevant to your interests.
Cookies Used on This Website
Important Note
GoABE does not set any first-party cookies directly. All cookies on this website are set by third-party services that we use to provide functionality and improve your experience.
Third-Party Cookies
We use the following third-party services that may set cookies:
CookieFirst (Cookie Consent Management)
Purpose: Manages your cookie consent preferences and ensures GDPR compliance.
Provider: Digital Data Solutions BV, Amsterdam, Netherlands
Type: Strictly Necessary
Cookies Set:
- Consent status and preference records
- Anonymised visitor identification
- Banner interaction tracking
More info: CookieFirst Privacy Policy
Google Tag Manager (Analytics & Tracking)
Purpose: Manages analytics tags and tracks website usage to help us understand visitor behavior and improve our services.
Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Type: Analytical/Performance Cookies
Cookies Set:
- _ga - Used to distinguish users (expires after 2 years)
- _gid - Used to distinguish users (expires after 24 hours)
- _gat - Used to throttle request rate (expires after 1 minute)
- _dc_gtm_* - Used by Google Tag Manager to control loading of tags
Data Collected:
- Pages visited and time spent on pages
- Device type, browser, and operating system
- Anonymised IP address
- Referring website or campaign source
- User interactions with website elements
More info: Google Privacy Policy | GTM Cookie Usage
Future Third-Party Services
We may use additional third-party services in the future, such as marketing platforms, chat widgets, or other functionality tools. These services may set their own cookies. We will update this policy and request your consent before implementing any new cookie-setting services.
Your Choices About Cookies
Current Cookie Status
Our website currently uses the following cookies:
- Strictly necessary cookies (CookieFirst):ALWAYS ACTIVE
- Analytical cookies (Google Tag Manager):ACTIVE
We do not currently use functionality or targeting cookies. You can manage your analytical cookie preferences through the cookie banner that appears on your first visit.
Managing Cookies in Your Browser
You can control and manage cookies through your browser settings. However, please note that blocking strictly necessary cookies may prevent the website from functioning properly.
Most browsers allow you to:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
For more information on how to manage cookies in your browser, please visit:
Questions About Our Cookie Policy?
If you have any questions or concerns about our use of cookies, please contact us:
- Email: privacy@airportbusexpress.co.uk
- Address: GO ABE Ltd, Coopers End Road, Stansted Airport, CM24 1RR
Related Policies
For more information about how we protect your privacy and handle your data, please see:
Last Updated: January 2026